Abanos Market Rebranding
About Abanos Market
Abanos Market is a specialized shop in Misrata, Libya, offering affordable prices, high-quality products, and fresh vegetables sourced from local farms. It includes a bakery and provides a delivery service covering the entire city. It's a family-owned business with friendly staff, ensuring a unique and pleasant shopping experience.
The New Brand Identity
our main objective was to create a modern and effectively engaging visual identity that resonates with our new target audience. We recognized that the previous logo and identity failed to communicate the store's values to customers in an impactful way. Furthermore, the outdated design did not align with current visual trends or represent the evolving nature of our customer base.
To address these challenges, we decided to develop a simple and contemporary logo design that would enhance memorability and establish a unique and appealing visual identity.
The new visual identity aims to create a friendly and approachable atmosphere, showcasing our commitment to affordable prices, high-quality products, and fresh locally sourced vegetables. We wanted to convey a sense of warmth and familiarity, ensuring a unique and pleasant shopping experience for our customers.
Client — Abanos Market, Libya
Year— 2023
Task — Rebrand
Art Direction & Designer — Almahdy Elhwity
Motion Designer— Malek Hadia
Task — Rebrand
Art Direction & Designer — Almahdy Elhwity
Motion Designer— Malek Hadia
